Fever decryption: two giant Sony Mobile Access
In the end Sony Xperia S after the grand conference, Ben Wang fortunate to visit Sony Mobile Greater China president Mr. Magnus Ahlqvist and Xperia S designers Katsunuma Mr. Yun make a brief visit.
Mr. Yun Katsunuma Xperia S designers, in order to further understand the Xperia S , access to the best way he is. Visit the question on Xperia S design concepts and future Sony phone product design, although some answers are more obscure, but which can also see a little clue.
(1) Will the Xperia S in the design of what a unique concept?
A: As Xperia NXT series of the first works, Xperia S is the Iconic Identity as a product of design features, the so-called Iconic Identity is to allow users to see this phone, you know Sony's mobile phone products, such as the Xperia S on the zona pellucida-like light, located in the fuselage beneath the zona pellucida so that others can identify the distance of Sony products, Sony mobile phones for use at home have slowly on the emotional resonance of the brand. The part of the zona pellucida, in addition to design beautiful, more importantly, Xperia S part of the antenna, and this part only Sony can do. In addition to the design of Xperia S also in line with the purpose of Less is More, and black and white This is a good interpretation of the beauty of this simple design, soXperia S was introduced, mainly black and white will be launched.
(2) Xperia S will introduce other colors?
A: This area is temporarily unable to tell you ...
(3) in the second quarter will update the Android 4.0 at the interface of the Xperia S what is different?
A: Because Xperia S high definition resolution of the screen, the Android 4.0 update, we will design the appropriate icon, dynamic transitions, to display high-definition screen, special and different.
(4) Sony Mobile will keep the green ball Logo?
A: We will keep this special green ball Logo significant Iconic Identity.
(5) for Sony Mobile in the future design of the product of any particular concept?
A: First, the design may be transparent with the product again in the future, and for product design, we not only focus on hardware performance, but Sony Mobile will cooperate with other departments to enhance connectivity products, so that users access More Sony products, up to the users of the Sony brand have emotional resonance.
Since Sony Mobile Greater China president Mr. Magnus Ahlqvist, also attended this conference, and Ben Wang is also very proud that he can find time to make a simple visit, mainly around the Sony Mobile access is now and future development.
(1) Will the Sony Ericsson will now be renamed Sony, after the development of what is different?
A: Because the current legal issues, and now the acquisition has not been fully recognized, but in the last one or two years, we can see with the family on the phone to get more entertainment, but in recent years with the family for a better use of screen an increasing demand for mobile phones, we will also develop in this area phones. Environment for the future of the company far, we have set out three directions, including other products with enhanced connectivity, Sony has become the No.1 brand in Android and allow customers to get more services in the cloud.
(2) Mr. Magnus Ahlqvist any evaluation of the Hong Kong market?
A: First I was very fond of the Hong Kong market, because the Hong Kong market competition fierce, strong references, there are excellent retailers and network providers, handset manufacturers so each can dominate them. The Hong Kong market is a door to enter the domestic market, Asia and other places, there are many tourist in Hong Kong to buy mobile phones, of course, we in Hong Kong Sony Mobile group is also very good.
(3) Sony Mobile will launch the future Tablet product?
A: Because the Tablet products similar products in the market in mobile phones, Sony Mobile technology and the market can sell products, such as network availability and experience into the Sony system, Sony has been the lack of these experiences are, but because Sony is Zhuchong team of the company, as long as the company can benefit from that department to launch the Tablet product, not a problem.
(4) Now there are some potential Windows Phone, Sony will, after the product on a Windows Phone?
A: Our company's goal is to become the brand of Android No.1, 100% of course we will focus on the Android platform, the open Android platform, support for more users, so Sony will then develop the Android platform as the main . The launch of Windows Phone on the issue, we now have Windows Phone maintain an open mind.